Wednesday, 21 November 2012

Sustainability in the Surfing World


Excellent work  from Kevin Whilden and  Michael Stewart, founders of  Sustainable Surf, one of the principle partners of the Plymouth Sustainability and Surfing Research Group (PSSRG), as they get their second write up in Forbes (Woody 2012).  The article focuses on  SustainableSurfs  Eco-Board programme which aims to transform surfboards from their existing toxic form based on polyurethane to a less harmful and recyclable product known as expanded polystyrene or EPS. 
This was highlighted at their recent Eco Board launch event in San Fransisco where an eco board was glassed in the middle of the party.  Technology has advanced to a stage now where eco boards can match their more toxic cousins in performance and aesthetics which is pivotal in getting them in the hands of the average surfer.  During the course of my own research and having spoken to retailers, initial findings suggest that the time is right and eco boards can compete in practically all areas with traditional boards.  One retailer indicated that given a choice the consumer would opt for the Eco Board even if it was marginally more expensive.

However,  the  Forbes article goes on to highlight the fact that  making an environmentally  friendly surf board is only part of the story for promoting a consumer demand for this product. This supports a great deal of research on the way that consumers respond to ‘ethical purchasing’ and behavioural change more broadly for positive environmental change.   The issues are complex and multifaceted.  As the Forbes article illustrates it is now important to put these ecoboards in the hands of some of the surfing worlds most iconic surfers, Kelly slater and Rob Machardo for example to lead the way  and create a positive reinforcement of the  message.
The transition to sustainability in the surfing world needs to be addressed on a number of fronts. The Center for Surf Research at San Diego State University are making huge strides in promoting sustainable surf tourism for example.  The PSSRG aims to draw together on  an international basis people that are passionate about surfing and making a positive change from both an academic and a practitioner perspective.  The latest project from the research group in collaboration with the Center for Surf Research's director Dr Jess Ponting is a book  that is able to explore multiple areas and perspectives of the transition to  sustainability in the surfing world from surfings leading minds.


 

 
 

Friday, 16 November 2012

Sustainable Development Dipomacy


The idea of diplomacy and sustainable development has interested me in for quite some time, what happens  at the international level through different processes of globalisation inevitably impact at the local level in so many different  ways.    I have tried to address these to a certain degree in my own work that looks at sustainable development governance from both a global and local perspective (Borne 2010).  From a diplomacy perspective the closest I’ve got to this is exploring how sustainable development is understood within the United Nations.
 
But,  there remains relatively little consistent and rigorous work that is capable of adequately exploring  what sustainable development means in this context.  So it is really interesting to read Mihaela Papa and Nancy Gleason’s contribution to the journal Global Environmental Change.   I have previously argued that scholars steer clear of this sort of research because of the definitional ambiguity of sustainable development which makes operationalising research in this area  challenging to say the least.  But the authors do a very good job defining their terms and creating an effective narrative. Beyond definitions, the other problem is that once you have managed to define your terms how to you go about collecting data, what sources do you use that are informative and rigorous?  I used a combination of sources under the banner of ethnographic research.  This included relevant text, speeches, policy documents, anything I could get my hands on during my secondment to the United Nations Environment Programme.  Combined with this,  interviews with UN officers, negotiators and observations of debates and resolutions as they were happening.  Papa and Gleason have used  communication documents between the coalition partners, joint statements of  the BRIC and BASIC countries.

 
 
 
 
The authors work focuses on the role of emerging power on the international stage.  Particularly, Brazil, Russia, India and China (BRIC) and Brazil South Africa, Russia and China (Basic). 

 

 
 
 
 
 
 
 
The authors start off by asking the questions:

Can these countries emerge as a new coalition or negotiation bloc in this field traditionally organised around the North –South Divide.
And if so do they have the potential to exercise leadership and address the stalled performance of the sustainable development agenda?

This is the first time that I have heard the term sustainable development diplomacy used in this context.  A more common term for some of the areas described in the article is sustainable development governance which does admittedly encompass a broader literature and field of study.   However there is still a hairs breadth between the two. Here SDD is described as;

a process of global policy making with the aim ‘to produce a guiding framework for a range of policy instruments, financing mechanisms, organisation’s, rules, procedures negotiations and norms that regulate the process of sustainable development’ (2)

 Take a look at the similarity in the definition with sustainable development governance .

‘The sum of the many ways that individuals and institutions, public and private manage their common affairs, a continuing process through which conflicting and diverse interests may be accommodated and cooperative action be taken’ (Shridath and Carlsson 1998)

The authors go on to highlight the idea of SDD through the  established conferences and conventions which I’m not going to elaborate on here  and also discuss the potential for Rio+20. The essence of the paper though is to examine the role, strengths and capacity of the aforementioned coalitions.  They frame the discussion from a theoretical perspective by exploring the idea of policy based leadership and then underneath that, structural and instrumental leadership. 

Policy based leadership is seen as the ability to frame problems, promote particular policy solutions and then implement them. Structural leadership relates to the issue of power embedded within an actor/state on the political stage. And  instrumental leadership is the more subtle realm of negotiation and political engineering.  Of course in reality and taking a somewhat constructivist stance policy, structural and instrumental leadership as defined here are very difficult to actually separate. Regarding the implementation of sustainable development the authors argues that the  BRICS countries lack coherent visions of sustainable development even in general terms and this is a barrier to taking the agenda forward.  More broadly, this is symptomatic of the term sustainable development as a whole with definitional ambiguity being up there as one of its most significant problems, and this is evident at all levels and in all sectors.  With that said the authors identify two important trends within the BRICS nations that form a collective identify and ownership of the concept.

  1. Linking environment and development with issues relating to energy and particularly development of nuclear energy. 
  2. Cooperation on climate issues and the proliferation of renewable energy sources. 

The authors then go on explore the relationship between the BASIC and BRICS countries explaining that the BASIC coalition has a narrower mandate that BRICS focusing specifically on climate change instead of broader issues of sustainable development.  It is argued that  while the BRICS’ policy agenda has not moved away much from rhetorical support for sustainable development, BASIC has been consistently pursuing the principle of common but differentiated responsibilities.  This recognition is a consistent them throughout North / South analysis as the South looks to draw out, at its most reductionist level, the inequitable exploitation of resources by the north and subsequent resultant negative externalities, however they manifest, that impact on a global and local scale. The paper acknowledged that these emerging countries ability to impact the politics of global environmental change is curtailed by the inevitable domestic and internal pressures that exist within state boundaries growing inequalities in income and wealth and consolidating complex domestic agendas may constrain these countries’ joint external influence in responding to global environmental change.

In sum the paper is a very important addition to the literature on sustainable development governance and should encourage more research into the  discourses of sustainable development.
 
References
Borne, G., (2010) A Framework for Sustainable Global Development and Effective Governance of Risk, New York, Edwin Mellen Press
Papa, M., Gleason, N., (2012)  Major Emerging Powers in Sutainable Development Diplomacy Assessing their Leadership Potential,     Global Environmental Change 22:915-924